It appears that Wilbur Ellis did sell Blue the wrong ingredient, but…what financial responsibility do you believe Blue Buffalo should bear solely themselves in this situation? I don’t think you can financially compare the 2007 pet food recall to this settlement. Nestlé Purina PetCare Company (Purina) aren’t the only people suing Blue Buffalo, now consumers have jumped on the litigation bandwagon, and Blue Buffalo is getting slammed by a multitude of lawsuits alleging deceptive advertising practices. this is the dumbest lawsuit i have ever seen. From ingredient arrival to finished product, a brand has many options to help assure quality of their finished product. laughable. I was expecting about $0.41 . Although the pet food companies settled that case the following year, related legal issues continued. Click Here for more information on reporting to FDA. It is their name on the label and they are the ones getting the money from the consumer. 2. Blue Buffalo Company, Ltd. faces a proposed class action that alleges the marketing and labeling of its Blue Wilderness line of dog food products is deceptive in that it falsely relays that a diet high in carbohydrates is good for dogs. It is larger than the 2014 class action settlement of Waggin Train jerky treats by $25.5 million. Make a gift online or to find out more about Poisoned Pets' fundraising efforts, click here. It is obvious the consumers can show pattern and intent or depraved indifference knowing their action may result in harm, death, suffering, and catastrophic financial loss. on December 20 2015,she had to be put down, at the Emergency Clinic in Latham at 12:30 AM, she collapsed completely , extreme lathargic the Vet told me she was anemic, bleeding inside, and no treatment would help her ,now I believe all the years she had difficulty with bowels and standing may have been the food and treats she ate. The consumer class action lawsuits followed when the by-product meal debacle was announced. I trusted Blue Buffalo to be honest about their ingredients… I switched to them because one of my dogs has allergies and needed the grain free. They should be under investigation & the higher-up’s fired, hell! This about false advertising pure and simple. If you cannot, or are not willing to do that, then it is best to feed a frozen commercially prepared raw food diet. Dogs benefit from having leafy greens added to their diets. They decided to use a questionable supplier who burned them in the past. they should be brought to legal action if you ask me! Blue Buffalo is involved in a class action lawsuit regarding the contamination of lead in some of their products. The example made by Susan about if a pet food winds up being contaminated with salmonella, should the pet food brand seller be held solely responsible, & not the ingredient provider; I feel BOTH sound be held accountable legally. Thank you! It has been proven time and time again that pet food manufacturers and ingredient suppliers can quickly become reckless. Mislabeling of a pet food is a violation of regulations and would be a foundation for recall. when you buy an ingredient from a supplier you believe that is what you are purchasing. i believe it is the supplier of the products fault. Re: suppliers – I am quite sure that 99% of Americans would be horrified if they knew what was provided to manufacturers to include in food. So…is Wilbur Ellis selling Blue Buffalo the wrong ingredient – Blue Buffalo’s responsibility or the ingredient provider’s responsibility? Click Here. I believe that Blue Buffalo is solely responsible for this cost. They knowingly advertised a by-product free product, repeatedly, and in spite on ongoing challenges to the contrary. I’m going to guess that the plans were a result of co-packers not being able to keep up with BB’s demand for product. Help support her work by making a donation today. We can assume that the settlement amount – $32 million – is based on the number of consumers in the multiple class action lawsuits and based on how many bags of pet foods they purchased (how much money the consumers spent) on mislabeled pet foods. Blue Buffalo products are more expensive than many other pet foods, but the makers of Blue Buffalo claim that the extra cost is justified because their products are healthy and nutritious for dogs and/or consistent with their dietary needs. This settlement is the largest in history. Is there any other brand that is more reliable? They did autopsys on many different animals that died and there was nothing wrong with the dog it was the diet that killed them. CONSUMER LAW GROUP has launched a Canada-wide class action lawsuit against Blue Buffalo Company, Ltd. and Blue Buffalo Pet Products, Inc. (“Blue Buffalo”) on behalf of individuals who have purchased their ultra-premium lines of dog and cat food products which include: When I went to the vet, the tech already knew what I was feeding him. The FDA confirmed the presence of melamine in rice protein concentrate in Blue Buffalo foods. But not having accurate information on EVERY ingredient in a product is serious business, because the unknown has the potential of making a pet sick. W-E was fully aware what is was supplying, and watching BB advertise as they did (no by-products) therefore W-E had an ethical responsibility to clarify the terms of the contract. The Blue Buffalo pet food company has entered into a settlement agreement in the consumer class action lawsuit brought against them (basically a false advertising lawsuit). It is hard to know the intention of the decision makers. As you might guess, this is an added expense to the brand, in this case Blue, and it would appear on the surface that Blue chose not to go to the additional expense but to, in my words, abdicate the quality of their product to others to save money (for advertising?). In May of 2014, Purina Pet Food filed a lawsuit against Blue Buffalo claiming Blue’s pet food contained by-products when Blue’s advertising proclaimed ‘No Chicken/Poultry By-Product Meals’. UPDATE 3/28/18: The class action lawsuit against Blue Buffalo Pet Products has been dismissed. Susan Thixton They see it over and over and over again. Instead, tests indicated the products contained several signature elements of poultry by-product meal: eggshell, raw feather, and leg scale. And therefore the PF manufacturers were caught unaware of the Chinese import. Blue Buffalo and Iams, however, had a wide range of results depending on the specific food. Comments for California Pet Food Laws – Empty Promises? There was a TON of trouble with the CAPTCHA for this article. Blue Buffalo sued for misleading marketing New lawsuit challenges Blue Buffalo’s claims of “protein-rich” stating a “small bowl” of Blue Buffalo dog food “contains more carbohydrate than a wild grey wolf is likely to consume in an entire lifetime.” 30 Day Satisfaction Guarantee. Purina needs to accept responsibility for selling inferior products. Purina made the following statement regarding the Blue Buffalo lawsuit settlement: “Purina is pleased Blue Buffalo is beginning to accept responsibility for its false advertising and mislabeling.” I would agree Purina, I would guess most consumers are also pleased Blue Buffalo is beginning to accept responsibility for its false advertising and mislabeled pet foods. Feed your animals real food. What the hell is going on that the law, is no longer the law, across the board! Sometime ago, my cat started losing hair around her ears and developed round circle hives all over her body. They said the Blue Basics formula was the culprit. If you then blame the problems on a supplier and do not take full responsibility for this problem then you loose public and retailer confidence. And yes W-E needs to be brought to task. Jo – this website has nothing to do with the lawsuit. millions of pets, between their toxic Beneful & jerkey treats. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to share on Pinterest (Opens in new window), Click to email this to a friend (Opens in new window), Click to share on Skype (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Telegram (Opens in new window), consolidate seven false advertising class-action lawsuits, Teperson et al v. The Blue Buffalo Company, Ltd et al, U.S. They don’t get to point fingers elsewhere. Click Here, Cooking for pets made easy, Dinner PAWsible, Find Healthy Pet Foods in Your Area Click Here. Save all pet food – do not return it for a refund. Of course Wilbur-Ellis was blamed. For all the recalls they’ve been involved in, Beneful, false advertising, etc. Pet food maker Blue Buffalo Ltd. has been hit with two class action lawsuits accusing the company of fraudulently marketing its products as containing no chicken byproducts, corn or grain. Nestlé Purina PetCare Company (Purina) aren’t the only people suing Blue Buffalo, now consumers have jumped on the litigation bandwagon, and Blue Buffalo is getting slammed by a multitude of lawsuits alleging deceptive advertising practices. March 2018: There was a lawsuit against Blue Buffalo by a single plaintiff, which called into question the safety of Blue Buffalo Dog and Cat foods. Both of these settlements resulted in pennies to the dollar in return to heartbroken consumers – for hard costs, not even considering the pain and agony watching their pets suffer and many die. you, the highest settlement in history – and let’s not forget these are SETTLEMENTS, which implies that the defendant was worried enough about the final verdict to put out a lot of money without a judgement of guilty. Do you know what the differences are between Feed Grade and Human Grade pet food? have all been consolidated into one post on their site: https://www.truthinadvertising.org/blue-buffalo-company-pet-food/. Still a damn far better product then many on the shelves today. I am sure the public would be horror struck by the things that make it into the pet food supply under AAFCO standards and FDA neglect of compliance and regulation. One thing is for certain, our pet food regulatory system is a mess. Required fields are marked *. Blue Buffalo is the latest pet food to be hit with a wave of consumer complaints alleging that pets became ill and, sometimes, died after eating it, even t Dog Dies After Being Treated With Gabapentin, Exposing Flaws In the Divide Between Human and Animal Drugs, How a Lethal Ingredient in Human Medicine Prescribed by Vets is Poisoning and Killing Dogs, Raw Pet Food Maker Defies FDA and Refuses to Recall Contaminated Dog Food. Despite Blue Buffalo’s admission, no mention was made about taking steps to recall the mislabeled pet foods, nor to compensate the millions of consumers that purchased the falsely labeled products. How to add real food to your pet’s diet. Susan’s List of trusted pet foods. Judie, consuming too much tuna can cause your cat to develop a Vitamin E deficiency, leading to an inflammation of the fatty tissue, a condition known as steatitis (“yellow fat disease”). Blue Buffalo food products generally have between 20-30% protein, which is a fairly high percentage for dry dog food. The horror caused by the pet food recall, in my eyes, should have been a much more significant compensation than the recent Blue Buffalo law suit. The only way to remedy this is….don’t buy pet food. In May 2014, Purina filed a lawsuit against Blue Buffalo for false advertising after testing revealed the presence of poultry by-product meal in some of Blue Buffalo’s pet foods, which were specifically marketed as being free from that ingredient. Tim Barker. Expands Recall of Pet Food Products Due to Potentially Elevated Levels of Aflatoxin, Real Pet Food Company Voluntarily Recalls One Lot of Billy+Margot Wild Kangaroo and Superfoods Recipe Dog Food, Sunshine Mills, Inc. Issues Voluntary Recall of Certain Dog Food Products Due to Potentially Elevated Levels of Aflatoxin. And it fails. I tell you what I will never use Blue ever again!! I stopped feeding both of my animals Blue Buffalo! It is hard to say why this particular law suit is for a higher momentary amount than those previous that caused intense pain , suffering & even death. You are talking about massive product recalls, potential market share loss, etc. I am annoyed at Blue’s decision to not voluntary recall their pet foods once they fully knew that they contained by-products. In fact BB actually had a pretty good shot for a solid reputation until this debacle and even worse that they admitted so with such a large settlement. Mollie Morrissette, is the author and founder of Poisoned Pets, the independent, online journal in the critically under-reported area of pet food safety. They allege that Blue Buffalo misled its customers by claiming its pet food products did not contain any chicken by-products, corn, or grain and led them to pay premium prices for the pet food. They are ultimately responsible for the product they put out. Author Buyer Beware, Co-Author Dinner PAWsible Feed them like family. In order to help keep all parties on the up -and -up, BOTH need to be held accountable, otherwise they can scapegoat each other & they will become much more lax at other future problems happening down the road unless they both will be held legally & financially responsible. They should have been more concerned with doing right by the consumer than their bottom-line. woul you let me know if you got it? what a bunch of fcktivity this is. It was just not up to standard for the company nor to the expectations of the consumers. The plaintiff claimed that levels of lead were found in three pet foods. they will get away with what they always do! BB has lost my confidence along the way for many reasons but this was the cherry on the top of the heap. In 2007 the ingredient of Melamine was never expected to be in PF, it wasn’t an acceptable, probable or appropriate ingredient period. and for how long? To learn more about each case, click on the case information below. Add to that the fact that more and more people every day are seeking information and learning about what’s good and bad with regard to brands, ingredients, feeding protocols, etc.. Consumers are no longer ignorant to what is and isn’t acceptable and that knowledge and information dissemination grows daily. It is also a known fact that Purina sued Blue and it came out in court that Blue has been putting by-products in its food for years and was falsely advertising to the public that they didn’t use byproducts. Shannon Walton says her … It would be very interesting to see what “would” be revealed during a public lawsuit. Blue has the option of having one of their own employees present at the time the ingredients for their products arrive at the co-packer for testing as well as have this, or other, brand employee present and observing the entire product manufacturing process. As example…if a pet food ingredient supplier sold an ingredient to a pet food manufacturer that was contaminated with Salmonella, and the end product (the pet food) tested positive for Salmonella – only the pet food would be held accountable, not the ingredient provider. Pets also end up in the vet clinic when well meaning owners did not do their research before feeding them human food because of “if it’s good enough for me” misguided logic. The growing number of lawsuits filed against Blue Buffalo keep growing, claiming that the company falsely represented that their pet food does not contain certain … Association for Truth in Pet Food, What’s in Your Pet’s Food? The events surrounding the 2007 recall were a turning point for the industry. How many lawsuits and pet deaths will it take for authorities to realize the current system of pet food regulating themselves isn’t working? New York Daily News | Jan 02, 2020 at 5:05 PM . They implemented the “True Blue Promise” from Blue Buffalo, not from the supplier. The fact that even the horrible stuff these manufacturers do provide can be even further tainted, without the pet food manufacturer knowing it, is beyond the pale. IF we are gonna get this fixed we have to come out swinging and everyone has to go after them civilly. Poisoned Pets is unique in that it is entirely free from commercial influence, it does not accept advertising, corporate or government funding, or participate in commercial sponsorships or endorsements. Obligate carnivores they may be, but cats require very specific nutrients that must be added to any raw food that is made for them. In May of 2014, Purina Pet Food filed a lawsuit against Blue Buffalo claiming Blue’s pet food contained by-products when Blue’s advertising proclaimed ‘No Chicken/Poultry By-Product Meals’. Blue Buffalo will respond to notices of alleged copyright infringement that comply with applicable law and are properly provided to us. This settlement is the largest in history, $8 million larger than the 2007 pet food recall settlement and $25.5 million larger than the 2014 Purina jerky treat settlement. And one more, when will Purina properly label its own brands – calling them dog and cat feed? Which says enough them as a company. The amount that each class member receives will depend on the total amount of Blue Buffalo products purchased. Cats are obligate carnivores and can ONLY eat eat. Pingback: Blue Buffalo Agrees to Pay 32 Million in Settlement - Doberman Forum : Doberman Breed Dog Forums. The manufacturer or the supplier? And I remember somewhere in the articles discussing this activity going back and forth, that Wilbur-Ellis had said (or it was claimed) via memos or documents, that if BB went after them (W-E) they would make sure a whole lot of stuff would be revealed about BB. Post was not sent - check your email addresses! As the pet food versus pet food lawsuit continued, we learned that Blue Buffalo did indeed contain by-products however the blame was placed on an ingredient provider – Wilbur Ellis corporation. In the pet food industry, brands like Blue who do not own their own manufacturing facility have others make their products for them and these facilities are called “co-packers”. Many of these issues should be caught by state and federal regulatory authorities long before the products reach consumers. I am not an attorney but all offices are bound under code of ethics and law and every employee can be sued civilly. My cat and dog both grew up eating Blue Buffalo. You’re assured the airbag is in working order. Now what the heck are we gonna feed our dogs? We can also assume that Blue Buffalo will recover every dime (and then some) in their own lawsuit against the pet food ingredient supplier Wilbur Ellis (the company that sold them by-product meal instead of chicken meal). If you find any value in what I do, please consider a donation of your choosing. That would undoubtedly be in the several million dollar ranges.”. Blue buffalo. Referring to a “smoking gun,” McAtee added, “If you are going to fill these contracts for any reason, then I’m going to have to go to Blue Buffalo to address the breach of contract and undoubtedly divulge the details of what was shipped and the possibility that Rosser’s material is the smoking gun for their problems. Purina claims that testing of Blue Buffalo’s pet food was conducted in a “highly sophisticated, independent lab,” while Blue Buffalo calls their testing “junk science” and claims the testing was performed with a rudimentary microscope under less than optimal conditions with questionable methods. The suit alleges that Blue Buffalo intentionally misled consumers about using chicken byproduct in Blue Buffalo pet food. However, one note for thought. Natural, healthy dog and cat food that tastes delicious. Purina claimed they had laboratory testing proving some varieties of Blue Buffalo pet foods contained materials that are by-products. what cracks me up, is most dog foods have by products. It could be that the BB Believers are hurting just a little. so that answers why it was not recalled! These claims are deceptive because all Blue Buffalo dog food products contain high levels of ingredients that are neither healthy for dogs nor consistent with … The high mercury content is too much & will ultimately hurt their health. This site uses Akismet to reduce spam. Sorry, your blog cannot share posts by email. And not meant to dispute anyone agreeing that BB was responsible. A year ago, pet owners watched as Purina and Blue Buffalo, two pet food manufactures, slapped each other with lawsuits. So they knew they had a lot to lose. If so, is this due to the legal issue that our pets are considered property with little or no monetary value? Judicial Panel on Multidistrict Litigation in re: Blue Buffalo Company, Ltd., Marketing and Sales Practices Litigation. Purina filed a lawsuit against Blue Buffalo on May 6, 2014 for false advertising. You buy a car. Blue Buffalo Agrees to Pay 32 Million in Settlement - Doberman Forum : Doberman Breed Dog Forums. A can of tuna for my cat is only a few pennies more expensive than a can of Friskies. My feline only vet also recommends avoiding ALL cans of cat food that state on the label a ” fish ” based food because the fish content is much higher than on a can saying “poultry platter “, “mixed grill ” & the like. Click Here. BB is certainly a very viable company. Are you going to sue the airbag company or the manufacturer who sold you the car with the assurances promised! The growing number of lawsuits filed against Blue Buffalo keep growing, claiming that the company falsely represented that their pet food does not contain certain ingredients – such as chicken/poultry by-product meals and corn – when it appears as if Blue Buffalo’s pet food might actually contain those ingredients. Mollie Morrissette, the author of Poisoned Pets, is an animal food safety expert and consumer advisor. All understandable. Click Here to find your State representatives. Thus no surprise that BB settled for what they did, and maybe they were pushed into settling for that large sum (larger respectively speaking than in 2007) exactly because they realized they had a lot more to lose if arguments were battled out in court. Who’s name is shown on the bag anyways? Whose ultimate responsibility is it for the final products that consumers purchase (the ingredient providers or the pet food manufacturer or both)? My daughter has fed blue buffalo to her pets; can she be included in this settlement? It is the manufacturer’s responsibility, not the supplier’s to inspect the ingredients before being allowed into the manufacturer’s plant. In May, e-mails between a Blue Buffalo ingredient broker (Diversified Ingredients) and a major supplier (Wilbur-Ellis) suggest strongly that they did indeed sell pet food containing a by-product meal. “Despite this admission, Blue Buffalo still has not informed consumers of the presence of poultry by-product meal in Blue Buffalo pet food, refuses to accept responsibility for the product it sold, and is instead blaming its suppliers,” said Keith Schopp, a spokesperson for Nestlé Purina Petcare. The difference is in the ingredients we use and don't use. www.PetsumerReport.com, The 2016 List Realizing that the inclusion of by-product meal now has potential legal consequences, Diversified Ingredients expressed alarm to Wilbur-Ellis and a way to respond to the kibble crisis: “I think if we work together, we can band-aid this situation,” Diversified’s Collin McAtee wrote on May 15 to Darwin Rusu of Wilbur-Ellis. 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